The new store, Netflix.shop, will feature exclusive limited editions of curated goods, with Netflix dropping new products on a regular basis, Chain Store Age reported. Netflix has noted the store will feature products related to its most popular shows, including “Stranger Things” and “The Witcher.” This month, the shop will feature streetwear and action figures from its anime show “Yasuke and Eden,” as well as items from its French thriller show “Lupin.”
Netflix’s shop comes as Amazon continues to increase its TV and movie content after acquiring movie studio MGM in a $8.5 billion deal. Other media players are adding more e-commerce options alongside their streaming services, including Spotify and Amazon Music. The moves signal consumers want to shop right where they consume their media, with products sold by the brands, shows and artists they already know.
The move also switched up Netflix’s selling strategy by adding a direct-to-consumer platform. The media giant has been selling merchandise through third-party mass retailers, such as Target. Netflix plans to expand the shop to other countries in the coming months.
“We’re thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms,” Josh Simon, Netflix vice president of consumer products, said in a corporate blog post announcing the new shop.
See the full story at Chain Store Age.