The New Brand Builders: Strategies, Tactics and Unconventional Insights from America’s Most Disruptive Brands

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By Retail Leader - 04/26/2019

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Big brands are under assault on many fronts, from retailers’ own brands to upstart innovators selling direct to consumers. While the headwinds are stiff, growth is attainable for those who understand the new rules of brand building, according to exclusive research from Numerator.

Join Retail Leader and the team from Numerator as we share unique insights and key behaviors of those building brands for tomorrow’s shoppers. You will learn: 

  • How smaller brands are leveraging their understanding of consumers to disrupt the market and which categories are most disrupted.
  • Who is buying small brands and how their loyalty shifted within disrupted categories.
  • The unconventional advertising and promotional tactics helping small brands engage with consumers on the new path to purchase.
  • How big brands can think small and act faster to regain competitive advantage.

 Register today to be part of The New Brand Builders conversation and receive a copy of the research that will be shared during the webinar.

 

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