New L’Oréal Paris partnership targets beauty lovers

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New L’Oréal Paris partnership targets beauty lovers


The Glam App, the mobile platform offering on-demand beauty services in over 20 cities worldwide, will partner with global beauty brand L’Oréal Paris this spring on an exclusive artistry program helping to bring consumers the best-in-class of on-demand beauty wherever, whenever.

The Glam App is rapidly growing its global stylist and user base; and the company continues to expand beyond the platform to host education workshops for its renowned stylists. This collaboration joins the L’Oréal Paris brand and products with The Glam App artists to create the ultimate beauty experience for consumers. The brands will officially launch this program on May 8, 2017 with the third annual The Glam App Academy educational styling program in Miami.

L’Oréal Paris, which regularly enlists the mobile app's top professional talent for services at sponsored events, will collaborate with The Glam App to host the company’s 1,900 makeup, beauty and hair stylists for a full day at The Academy. The Academy will be hosted by The Glam App co-founder Joey Maalouf and feature well-known beauty professionals including L’Oréal Paris Celebrity Makeup Artist Sir John and top hair stylist Jonathan Colombini.

“We are thrilled to be partnering with the iconic L’Oréal Paris brand to bring its expertise in product knowledge to our ever-growing artistry base,” says Joey Maalouf, The Glam App Co-Founder. “This partnership goes beyond just the Academy; it’s about building a stronger network for our artists to provide them with the best tools and trends and access to new products on the market.”

The all-day event will include a VIP party experience the night before with opportunities to network with world renowned stylists, share tips and trends, and build clientele. To inaugurate the Academy, L’Oréal Paris will sponsor curated looks on the app for users to choose from throughout the year from a signature Red Carpet look to a special holiday-inspired expression in December.