New marketing firepower for Walmart, Kroger

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New marketing firepower for Walmart, Kroger

By Gina Acosta - 05/01/2018

The Mars Agency has recruited industry experts to expand its field-based customer solutions and media solutions offerings for Walmart and Kroger.

Brian Higdon joins as VP, Kroger Lead and Sharonda Britton joins as VP, Walmart Lead; both become part of the Customer Solutions team. Jennifer Quenville joins as SVP, Media Solutions.

“We continue to recruit and invest in talent required in our core offering of field-based Customer Solutions teams and Shopper Media Solutions to grow our clients’ business now and in the future,” said Rob Rivenburgh, CEO, North America, The Mars Agency.

An experienced, innovative business leader, Brian Higdon will report to SVP of Client Leadership Cheryl Hatfield, and lead the Kroger team from the Cincinnati office. Prior to joining The Mars Agency, Brian was Vice President of Format Strategy at 84.51°, charged with leading a cross-functional team of analyst experts in developing new retail formats and sales strategies to increase both market share and ROI for retailer clients. 

As VP, Walmart Advisor, Sharonda Britton will also report to Cheryl Hatfield and will lead the Walmart and Sam’s Club businesses from the agency’s Bentonville office. Bringing more than 19 years of retail and client leadership experience to the Customer Solutions Team, Sharonda was previously Senior Director of Marketing, Strategic Alliances and Member Services for Sam’s Club. Prior to that, Sharonda was Director of Media Integrations, Strategic Partnerships and Multicultural Media at Walmart. 

As SVP of Media Solutions, Jennifer Quenville is charged with leading the strategy and activation teams responsible for converting brand awareness into sales growth for blue-chip clients and will report to Business Strategy Practice EVP Jake Berry in the Detroit office. Quenville’s leadership in integrated media strategy and innovation will open new shopper engagement opportunities in the competitive retail landscape.

Before joining The Mars Agency, Jennifer was Senior Vice President at Assembly Media where she led the development of multichannel campaigns for a variety of clients. Prior to that, she was a Senior Vice President at Doner Advertising, leading strategy development for major North America clients.

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