New ShopRite promotion appeals to families

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New ShopRite promotion appeals to families

By Gina Acosta - 08/23/2017

ShopRite is launching a new philanthropic program designed to appeal to its shoppers with children.

The grocer is partnering with the Huggies Brand on a plan to donate up to a half-million diapers to the National Diaper Bank Network, a nonprofit organization dedicated to providing diapers to babies in need. 

ShopRite and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network each time a customer purchases any size Huggies diapers at ShopRite stores or online, through ShopRite’s mobile app and ShopRite from Home service. Qualifying purchase periods run now through Sept. 2, and again from Sept. 24 through Oct. 7.

“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need, and yet there is still more to be done,” said Eleonora Daireaux, vice president of Huggies North America. “We are excited to partner with ShopRite and the National Diaper Bank Network to help raise awareness for this issue, and donate up to half a million diapers to provide families with the resources they need to care for their babies.”

According to a study commissioned by Huggies, one in three American families struggles to afford the diapers needed to keep their baby clean, dry, and healthy. To help raise awareness of this hidden consequence of poverty known as “diaper need,” and provide much needed baby essentials to families, ShopRite is partnering now with Huggies to donate diapers.

Customers will find Huggies diapers on sale in ShopRite stores this week and next week as part of the promotion.

ShopRite is a banner of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. Wakefern has more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland.

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