Nielsen and Microsoft democratize data
Nielsen and Microsoft have developed an enterprise data solution designed to democratize one of the largest consumer data sets in the world. The strategic alliance was brought to life through Nielsen Connect, powered by Microsoft Azure, to help consumer goods companies find growth and accelerate innovation within an open data environment.
“Nielsen’s powerful data is as much of an enterprise asset as people and products,” said John Tavolieri, President, U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen. “It’s our priority to make sure clients are maximizing their data assets, so Nielsen and Microsoft are breaking down the silos of the status quo. We are helping the retail industry reimagine its approach to data by creating a truly open and global environment of collaboration, encouraging companies to evolve beyond mere data management. Adopting a holistic data strategy will be the only way to win in FMCG and retail.”
Already, Nielsen Connect is inspiring companies to glean more value from their data and sparking a movement for the industry to reimagine its approach to data strategy.
Through analytics and artificial intelligence services built on Azure, Nielsen Connect is designed to help companies integrate data assets to more easily spot emerging trends, diagnose performance gaps, and act faster on opportunities to grow. Most notably, the platform enables clients to use their data as an enterprise asset across all parts of their organization, according to Nielsen.
“The first critical step toward digital transformation, especially among retailers, is breaking down the barriers between customer and operational data to fuel insights for the business,” said Judson Althoff, executive vice president of Microsoft’s Worldwide Commercial Business. “Because retail happens wherever customers are and whenever they choose, Nielsen Connect provides high reliability at a global scale 24/7. Microsoft is a natural partner for Nielsen, trusted by global enterprises to protect their data and power their critical business solutions.”
The joint Microsoft and Nielsen solution is live today and will serve as a one-stop-shop in creating scalable, high-performance data environments that enable greater real-time collaboration for faster results. Through this strategic alliance, the two companies will continue to work toward a mutual vision of an open and connected data universe, empowering a new generation of solutions for the FMCG retail marketplace.