Nordstrom expands LA concept store

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Nordstrom expands LA concept store

By Louisa Hallett - 09/28/2018
Leading department store escalates its innovation strategy in Southern California.

Nordstrom expands two more of its inventory-free concept stores to appeal to a new generation of shoppers.

The company announced that it is opening two more of its concept store, Nordstrom Local. Brentwood (214 26th Street) will open its doors on Sept. 28 and Nordstrom Local Downtown Los Angeles (The Bloc, 750 W. 7th  Street, Suite S200) will open on Oct. 12. Both stores are said to bring unique services and design aesthetics to reflect the needs of customers who live nearby.


"Los Angeles is one of our most highly-engaged markets, with roughly four million active customers," said Jamie Nordstrom, president of stores. "Our customers have told us they want to shop where, how and when they choose. One of our goals with Nordstrom Local is to help provide them with a seamless and convenient experience, bringing services like in-store pick up of online orders, alterations, personal styling and more right to their neighborhood."
 

Nordstrom opened its first Nordstrom Local on Melrose in Los Angeles in October 2017. According to the company, these neighborhood hubs offer customers the opportunity to shop and access Nordstrom services in a convenient, central location.

According to the company, the two expanded stores will vary in its services. The Brentwood location will focus on styling and alterations. The ambiance is feminine with copper lighting pendants, curved furniture, soft lights, white walls and wood accents. In the daytime, the store welcomes lots of natural light. The downtown store will  will offer an on-site concierge and barber services in partnership with Baxter of California as well as shoe, handbag and luggage repair services in partnership with a local cobbler. Customers will also be able to purchase grab and go food at this location. The store's design will reflect the city's unique energy through an industrial décor complete with open ceilings, exposed ducts, deep saturated colors, woven wall art and hand-crafted wooden accented furniture.

"Our customer feedback for our Melrose location, which opened in fall 2017, has been positive. Many of our Nordstrom Local customers typically live within two miles of the store and shop more regularly than other customers," said Shea Jensen, Nordstrom Senior Vice President of Customer Experience. "We are really excited to introduce two new Nordstrom Local stores to our customers and neighbors in Brentwood and downtown Los Angeles and look forward to seeing how they engage with these two new highly-customized locations."   

According to the company, the opening of the two additional locations are one piece of Nordstrom's overall local market strategy where the company is combining the scale of its national infrastructure with its local assets of people, product and place to help reimagine the shopping experience for customers.

Additionally, Nordstrom is introducing a new feature called "Get It Fast" on Nordstrom.com and the mobile app for customers in eligible zip codes in Los Angeles. Get It Fast will provide customers with a real-time view of inventory available no later than next day. They can choose a convenient Nordstrom Local or Nordstrom location to pick up their purchase or opt for free next day shipping to their Los Angeles address.

Nordstrom operates 372 stores in 40 states, including 122 full-line stores in the United States, Canada and Puerto Rico; 239 Nordstrom Rack stores; two Jeffrey boutiques; two clearance stores; six Trunk Club clubhouses; and its Nordstrom Local service concept. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com, HauteLook, and TrunkClub.com.