Nordstrom is (really) serious about tech

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Nordstrom is (really) serious about tech

By Gina Acosta - 03/08/2018

Nordstrom is acquiring two tech startups based in Seattle as the retailer looks to accelerate its digital credibility.

Nordstrom announced it has closed deals to acquire BevyUp, the innovators behind a digital selling tool, and MessageYes, a platform rooted in conversational commerce. 

Nordstrom says these deals show that it is aggressively making investments in evolving the customer experience, with a strong emphasis on integrating technology across its business. 

"The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant," said Brian Gill, technology senior vice president at Nordstrom. "To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world."

The two deals are a part of the retailer's plan to create a seamless shopping experience for customers. To serve customers on their terms, Nordstrom is looking at ways technology can support the evolution of the customer experience.

"We're investing in providing our salespeople with a mobile suite of capabilities that enables them to be relevant, informative and accessible to our customers," said Gill. "As a leader in retail technology and an existing Nordstrom partner, BevyUp is uniquely positioned to help us deliver for our people and our customers."

BevyUp's digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app that will be rolled out in the coming year.

"BevyUp was founded on the simple idea that retailers could develop meaningful connections with their customers. We've helped revolutionize the customer experience by extending a salesperson's relationships beyond the confines of brick-and-mortar stores. Becoming a part of the Nordstrom team gives us the opportunity to take our combined efforts even farther," said Mauricio Cuevas, founder and CEO of BevyUp.

"MessageYes marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning – all skills that are essential to our future growth," said Gill. "We share the same vision for the future of retail, and their team will accelerate our efforts to deliver a meaningful, personalized experience for our customers."

"Personalized shopping has long been our focus, and it's something that's been core to Nordstrom since they were founded back in 1901," said Dave Cotter, founder and CEO of MessageYes. "Nordstrom has succeeded in building emotional relationships with their customers – creating connections that go well beyond a transaction. When we started MessageYes, that's exactly what we wanted to do. Joining Nordstrom enables us to take a lot of our concepts and integrate them across all of the channels Nordstrom uses to serve customers."

Nordstrom operates 366 stores in 40 states.

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