Nordstrom Shakes Up Leadership at Rack

Scott Meden, chief marketing officer (CMO), and Geevy S.K. Thomas, president of Nordstrom Rack, have both retired. 

Meden’s retirement comes after 37 years with Nordstrom, serving as general merchandising manager of shoes, president of Nordstrom Rack and, most recently, as CMO. Thomas served 39 years with Nordstrom, during which time he oversaw the growth of Nordstrom Rack's sales from approximately $1.4 billion to $4.8 billion.  

"We want to thank Scott and Geevy for their tremendous contributions to our company, our employees and our customers," Pete Nordstrom, president and chief brand officer of Nordstrom, said in a statement. "Scott has been a selfless leader who always puts our customers and our people at the center of everything we do. Geevy has been a dynamic force and helped create the close-knit culture for which Nordstrom is known. Few leaders have made such a meaningful impact on so many distinct aspects of our business. We're a better company because of their leadership and are grateful for their many years of outstanding service."

In addition to the retirements of Meden and Thomas, Nordstrom announced the appointments of  Ken Worzel and Jamie Nordstrom to the newly created roles of chief customer officer and chief stores officer, respectively. The move centralizes the customer strategy under one leader and consolidates responsibility for store operations across Nordstrom and Nordstrom Rack. The expanded roles align with Nordstrom’s operational oversight of its “Closer to You” strategy, which focuses on delivering customers a more convenient and interconnected experience across its stores and digital platforms.

In his new role, Worzel––who has served as COO since 2019––will be responsible for customer strategy and oversee the company's digital platforms, including e-commerce, digital operations, marketing, credit and the Nordy Club loyalty program. Worzel was the “architect” of the Closer to You strategy, the company stated in the announcement. Worzel previously served as executive vice president, strategy and development and chief digital officer. He will continue to report to CEO Erik Nordstrom.

In his role as chief stores officer, Jamie Nordstrom will oversee operations strategy and execution for Nordstrom Rack. He was appointed president of Nordstrom sales in 2014, and his new title is in addition to these responsibilities. He will be supported by an expanded team of senior leaders.

"This new leadership structure is reflective of a natural evolution that comes directly from our focus to serve customers better across all channels and banners," Erik Nordstrom said in a statement.