Office Depot debuts new store concept
Office Depot has taken another step forward in its strategic transformation from a traditional office products retailer to a broader business services platform.
The retailer has opened the first of its new retail formats called BizBox in Austin, Texas. The reimagined stores offer a first-of-its-kind suite of services for small business owners offered both online and in-store, along with flex workspaces in select stores. BizBox will be located at the 14 Office Depot locations around Austin.
The retailer calls BizBox a one-stop-shop for entrepreneurs, offering end-to-end services to help small to mid-sized businesses start and grow their companies, including logo and website design, digital and social marketing, full-service copy and printing, finance and accounting services, payroll, HR, tech support, Centriq’s Asset Management software and more. The stores in the Austin market will offer face-to-face, one-on-one consultative support to help local businesses thrive.
“Today is a key inflection point in the company’s transformation from a traditional office products retailer to a broader business services platform,” said Gerry Smith, chief executive officer for Office Depot, Inc. “Helping small and medium-sized business customers is core to our identity, but the reality is that our customers’ needs have changed. BizBox reflects our continued commitment to an omnichannel experience that addresses the challenges small businesses are facing today.”
The company plans a phased approach to these makeovers as this is the next evolution of its retail transformation. The shift to a services-led retail shopping experience for customers will continue to unfold in its 1,400 stores across the country.
The Austin retail stores offer digital services as well as a selection of traditional office products, and customers can expect a new look and feel in the upgraded locations, including:
- Open Floor Plan with Dedicated BizBox Consulting Hubs – Entrepreneurs will have access to BizBox professionals and experts on-site to help identify services suited to their unique needs, streamlining operations and freeing up valuable time to focus on innovation and growth.
- In-Store Networking – Open seating areas will encourage entrepreneurs to connect and discuss ideas and solutions alongside BizBox professionals.
- Professional Tech Support in a Designated “Tech-Zone” – Professional tech support will be available to assist customers with everything from smartphone repairs to PC tune-ups, and more.
“As the ‘Silicon Hills’ of Texas, Austin is a strong market leader with five percent more small to medium-sized businesses than similar markets, boasting an estimated 2,400 new tech businesses in 2017 alone,” said Kevin Moffitt, senior vice president and chief retail officer for Office Depot, Inc. “Our research shows that Austin is the right market for us to test this new omnichannel approach, and customers are already impressed with how many ways we can partner with them and offer such a variety of services and solutions.”