Office Depot's CompuCom introduces new shrink solution
Office Depot’s CompuCom Systems division just introduced a new technology solution that serves multiple purposes and fits with the retailer’s new strategy to become an omni-channel business services platform that provides end-to-end solutions for businesses of all sizes.
The latest example of the company’s evolution came at NRF Protect, an annual gathering of loss prevention executives organized by the National Retail Federation. Office Depot would normally participate in the event as a retailer, but this year the CompuCom Systems division it acquired last year was offering other retailers a Point-of-Purchase Digital Vending solution. Billed as a next-generation retail loss prevention solution, the in-aisle, self-service vending solution produces higher product conversion without sacrificing customer experience for high-value items, according to CompuCom.
“Having worked with seven of the top 10 U.S. retailers, we’ve learned quite a bit, both about what they need and want, and what makes customers the happiest,” said CompuCom Chief Product Officer Ken Jackowitz. “Point-of-Purchase Digital Vending holds massive potential across retailers to increase user and customer satisfaction and transform the in-store customer experience. It’s a minimal overhead, maximum ROI solution that quickly pays for itself in both labor and shrinkage savings, as well as higher conversion rates.”
CompuCom Point-of-Purchase Digital Vending creates a seamless, simple process for customers, enabling them to purchase items of all sizes and price points right at the display. There is no need for tickets, tags or calling for staff, who must turn away from other customers to assist. Customers simply browse and buy their product directly at the point of purchase, according to the company.
The unit itself can become part of standard retail shelving and provides inventory management, replenishment triggers and integrated payment options. Products can be purchased and dispensed in about eight seconds thanks to sophisticated robotics and space-efficient modular designs with add an element of theater to the store experience. The designs can be configured to expand with a growing business and customized to support any brand and size of product, including electronics, perfume, bottles of wine and razor blades. The vending integrates into existing point-of-sale (POS) and retail payment systems.
Office Depot acquired CompuCom last year as part of a strategy to transition from a traditional office products retailers to a broader business services and technology products platform.