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Retailers and brands have never had more data, but insights into the behavior of the omnichannel shopper (and how best to serve them) are challenged by a lack of visibility into the performance of non-traditional retailers and new fulfillment options.
Two of the nation’s leading providers of services to the retail and consumer goods industry have joined forces to create an organization described as having the furthest reach, deepest insights and broadest services.
Advantage Solutions and Daymon Worldwide have joined forces in what the compani
Walmart took a major step toward applying platform thinking to its e-commerce efforts by doing a deal with Lord & Taylor to create a flagship store on Walmart.com.
The agreement solves a problem for both companies.
Alibaba recorded an eye-popping $25.3 billion in sales during its one day 11.11 Global Shopping Festival and brands such as Mondelez, Mattel, Gap, Gerber and L’Oreal were part of the action.
The massive sales figure during the 24-hour November 11 period was a 39% increase from the prior yea
A new wrinkle in Amazon’s holiday strategy will allow those who communicate with virtual assistant Alexa to gain a several hour head start on key promotions.
Customers who voice shop with Alexa will get an exclusive shopping window several hours earlier than the general public with access t