Online grocery sales to quadruple by 2023

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Online grocery sales to quadruple by 2023

By Louisa Hallett - 10/16/2018
Here is why it has never been a better time to be in the grocery industry.

Grocery sales is the business to be in, for the industry is predicted to experience a whirlwind of momentum within the next five years.

According to a Packaged Facts report, online sales of groceries more than tripled between 2013 and 2018. Packaged Facts brand new report Online Grocery Shopping in the U.S., 2nd Edition forecasts online grocery sales will more than quadruple as online options become more available and consumers become more open to trying online shopping or using online options more frequently to purchase their groceries.

Amazon and Walmart are currently the key participants in the market, together accounting for nearly 28 percent of online grocery sales. Instacart, Kroger, FreshDirect, and Peapod represent other large providers in the online grocery market, with Instacart being the largest third-party pack-and-deliver company. Looking ahead, Packaged Facts anticipates Walmart's dominance as a grocer, nationwide presence, and large number of rural stores give it a competitive advantage in expanding online grocery shopping to much of the U.S. population.

Most of the market's growth has occurred since 2016 as e-commerce platforms and conventional grocery stores increased both their participation and their geographic footprint with expanded service areas. For instance, in August 2017, Aldi began a partnership with Instacart in three cities to allow online orders and delivery, and by September 2018 the company announced the partnership would expand to all of its stores in the U.S.

"Three key factors have created a perfect environment for growth of the online grocery market in the U.S. over the last five years," says David Sprinkle, research director for Packaged Facts. "There's been increased use of mobile phones and smartphones, interfaces for websites and mobile apps have improved, and there's been a notable expansion of crowdsourced business models to shopping and delivery."

To read the full report, click here.