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Optimize Digital Media in the Offline Space


Digital media spending has been experiencing impressive growth recently with marketers better able to measure and monitor online movement, and thus better understand shoppers and deploy digital media strategies with great influence. While CPG purchases are likely to remain predominantly offline in the near future, digital is influencing 77% of retail decisions, even in the largely offline CPG world.

Learn how to optimize digital media to drive offline sales with online strategies in this exclusive white paper from IRI.

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