Our 2015 Community Outreach Awards Winners

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Our 2015 Community Outreach Awards Winners

By David Fikes, Vice President, Consumer/Community Affairs and Communication, Food Marketing Institute - 01/20/2016

The goal of FMI's Community Outreach Awards program is multilayered. We seek to capture some of the creative and meaningful ways supermarkets interact and support their local community, and we want to showcase the good that grocers do in their neighborhoods by sharing the stories of their service. This year, FMI members and social media followers helped us do that. More than 2,000 people took part in the Facebook contest — a component of this year's Community Outreach program — where the nominee receiving the most votes wins our social media award. During the week-long contest, there was a multitude of shares and likes on the posts, meaning the good that grocers do was not limited to their neighborhood, but traveled to wherever the internet reaches. Thank you to all who helped spread the word about our 20 fabulous nominees.

Youth Development Programs Winner
The Russ's Community Harvest Festival was designed to bring the neighborhood around Russ's Market together for a celebration and to support local area schools. The fall event generated more than $2,600 in donations for the schools. In total, the program has generated over $4,200 for Lincoln and Hastings Elementary schools.
Neighborhood Health Improvement Programs Winner
Weis Mystery Tours was developed by the retailer's Registered Dietitians to reinforce the USDA Dietary Guidelines for Americans and the Dept. of Education health and wellness curricula. This free interactive, in-store nutrition education field trip program is designed to teach children, ages 7-10, fundamentals of healthy eating and combat childhood obesity. Since inception, more than 950 tours have reached more than 14,000 children.

In a contest where all are winners it was difficult to determine the cream of the crop, but the final tally did reveal leaders in each of our categories. Our winners in our youth development, food insecurity and health improvement categories truly demonstrate the dedication and generosity grocery stores give to their communities. And the winners are...

"People's Pick" Social Media Category Winner
More than 2,000 people voted in FMI's #GrocersDoingGood Facebook Contest!Food City helps the community in a variety of ways including donating food to feed more than 2,500 people at the community block party, partnering with five local schools to recycle 3 million plastic bags, and giving annually to turkey toss, Christmas with Santa, Senior Citizen Christmas Party and Kid's Christmas party.
Programs Addressing Food Insecurity Winner
Food Lion's The Great Pantry Makeover set out to makeover 30 pantries in 30 days in the 10 states in which it operates, and gave back 1,200 service hours to leave its communities a better place. Hundreds of associates volunteered their time and energy to expand, refurbish and restock 38 local food pantries. The retailer exceeded goals by donating 1.7 million meals, 1,400 service hours and 38 pantries.