The recommerce, or resale, program is a 360-resale program that allows Pacsun customers to shop pre-loved clothing directly through Pacsun's website and trade in their gently used Pacsun items.
The specialty retailer is leveraging ThredUp’s Resale-as-a-Service (RaaS) to build a white-label resale channel. Pre-loved Pac includes a digital shop, clean out program and cash out offerings for its customers. The program will likely appeal to Pacsun’s customers, which tend to skew younger. Millennials and Gen Z consumers are particularly active in resale, with both generations being more concerned about climate change.
Pacsun joins several other major brands in creating a recommerce marketplace. Lululemon and Nike jumped into the recommerce arena last year, creating a new option for customers to trade in their gently used items and find affordable options of their favorite brands. Resale programs help retailers meet their sustainability goals while also enabling them to gain a new revenue stream.
The resale market is also expected to grow 11 times faster than traditional retail by 2025, according to findings from ThredUp. More than 50% of Millennials and Gen Z consumers say they will spend more on secondhand items in the coming years.
"At Pacsun, we are committed to digital innovation and delivering services that our customers will love and use,” Mimi Ruiz, vice president of ecommerce at Pacsun, said in a statement. “Our community already embraced sustainable fashion, and we wanted to incorporate that into our brand experience. When we learned about thredUP's RaaS offering, we thought it would be a great fit. By leveraging ThredUp's proprietary technology, we were able to get our resale program up and running quickly, bringing value to our customers while also reducing our carbon footprint."
All three elements of Pacsun’s resale program encourage customers to rotate their wardrobe sustainably. Customers can buy secondhand and receive credit to take part in the program.
ThredUp’s Clean Out Kits, available on Pacsun.com, can be filled with womens' and kids' apparel, shoes and accessories from any brand and are shipped to ThredUp for free using a prepaid shipping label. Customers then receive a Pacsun gift card for their resellable items. Any ThredUp seller can also turn ThredUp credit into Pacsun credit and receive a 10% higher value than the cash payment option.