Path to Purchase

Bondi Sands leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform and Sponsored Ads.

This functionality enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

From July 23-24, consumers can shop Klarna’s mission-driven partners, including fashion and clean beauty brands, at Klarna Oasis in Los Angeles.

In a new deal, Uberall clients including Shell and KFC can promote their brand and drive foot traffic to their locations via Alexa.

In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.

The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.

CitrusAd tech improves the online shopping journey for customers and retailers

Raydiant's consumer behavior report highlights the importance of in-store experiences

Healthy sales and fewer promotions bode well for profit improvement

Rapid rise has placed grocery industry on the cusp of a digital tipping point

Top dunnhumby exec offers insights on data led, customer first strategies

New online sales records established