Path to Purchase

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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Customer-Centric Sponsored Products Gain Traction

CitrusAd and dunnhumby launch new platform for retailers and brands

Walmart Black Friday

Top trade group forecasts 1.9% holiday sales growth with earlier than ever start to the season

Reimagined BOGO effort to incentivize third-party seller sales

A survey also finds consumers like retailers that support workers

Quotient Launches Brand Engagement Tools

Move reflects rise of precision ads for retailers and brands

Supply chain disruptions have left grocers with too much inventory

The $67 billion CPG company sets 2030 deadline

Enhancements to CitrusAd e-commerce advertising platform improve brand sales

Back to School at Walmart

Average spending per family projected to increase by $200

A Federal Trade Commission ruling on country of origin offers clarity and confusion

Aldi wins value award

Distinction comes as company surpasses 2,000 stores

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