Path to Purchase

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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

E-commerce Advertising Platform Expands Retail Media Team

CitrusAd tech improves the online shopping journey for customers and retailers

Consumers Still Prefer In-Store Shopping

Raydiant's consumer behavior report highlights the importance of in-store experiences

Healthy sales and fewer promotions bode well for profit improvement

Weathering Inevitable E-Commerce Growing Pains Caviar Food Delivery

Rapid rise has placed grocery industry on the cusp of a digital tipping point

Top dunnhumby exec offers insights on data led, customer first strategies

New online sales records established

BJ’s Calls Its Q3 Performance 'Remarkable'

Operator of 219 clubs adds more new members

UPS, FexEx and Amazon are customers and risk factors

Merchandise value during 11 day global shopping event tops $74 billion

Accelerating product delivery business results in triple digit third quarter gain.

Costco Isn’t Fazed by Prime Day Costco Opening

Addition of 4 warehouses gives retailer 800 locations worldwide

Acquisitions by Ocado precede opening of the first Kroger automated fulfillment centers next year

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