The event, taking place Monday, Nov. 1 through midday Wednesday, Nov. 3 at the Hyatt Regency Grand Cypress in Orlando, Florida, features industry experts presenting new strategies to drive sales amid a rapidly-changing retail environment. Attendees can expect insights on how consumers discover, consider and make purchase decisions.
"Path to Purchase Live will provide industry-leading educational and networking experiences to reconnect the community," said Eric Savitch, vice president and brand director of the Path to Purchase Institute. "It will be a great opportunity for the industry to share what they have learned about changes in shopper behavior over the past 18 months."
With a look ahead, the event will also feature a keynote speaker asking “How Will the World Shop Next?” Sessions will also focus on trending retail topics, including sustainability, driving purchases online and in-store, pandemic leadership lessons from Institute Hall of Fame inductees. Additionally, a roundtable discussion will hone in on what retailers really want from brand partnerships.
Path to Purchase Live will also provide an educational Adult Beverage Marketing Forum, with a keynote session on navigating the new omnichannel landscape, an online and in-store spending mix best practices session, and a breakdown of delivery capabilities and strategies.
There will be opportunities for agencies and solution providers to present case studies and research in partnership with brands and retailers – and to demonstrate their capabilities at digital “Activation Stations.” The entire community will be provided with ample opportunities to network in person through an opening night welcome reception, breakfast and lunch gatherings, and the all-new Institute Omnishopper Awards dinner, immediately followed by a celebration afterparty.
On day two, case studies of select successful 2021 activations will be presented by brands, retailers, agencies and solution providers through a “Creative Marketing Showcase.” The event marks new opportunities for face-to-face networking with industry leaders and presenting case studies and research in brand and retailer partnerships. The Institute will conclude the event with original research with valuable insights from industry executives, benchmarking spending by marketing activity, sizing the overall market and exploring spending by tactic.