Path to Purchase

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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Consumers Still Prefer In-Store Shopping

Raydiant's consumer behavior report highlights the importance of in-store experiences

Healthy sales and fewer promotions bode well for profit improvement

Weathering Inevitable E-Commerce Growing Pains Caviar Food Delivery

Rapid rise has placed grocery industry on the cusp of a digital tipping point

Top dunnhumby exec offers insights on data led, customer first strategies

New online sales records established

UPS, FexEx and Amazon are customers and risk factors

BJ’s Calls Its Q3 Performance 'Remarkable'

Operator of 219 clubs adds more new members


Merchandise value during 11 day global shopping event tops $74 billion

Accelerating product delivery business results in triple digit third quarter gain.

Costco Isn’t Fazed by Prime Day Costco Opening

Addition of 4 warehouses gives retailer 800 locations worldwide

Acquisitions by Ocado precede opening of the first Kroger automated fulfillment centers next year


Online sales surged 66.5% during Prime week

How retailers can stay on shoppers' "nice" list

Customer-Centric Sponsored Products Gain Traction

CitrusAd and dunnhumby launch new platform for retailers and brands

Walmart Black Friday

Top trade group forecasts 1.9% holiday sales growth with earlier than ever start to the season

A survey also finds consumers like retailers that support workers

Reimagined BOGO effort to incentivize third-party seller sales

Quotient Launches Brand Engagement Tools

Move reflects rise of precision ads for retailers and brands

Supply chain disruptions have left grocers with too much inventory

The $67 billion CPG company sets 2030 deadline

Enhancements to CitrusAd e-commerce advertising platform improve brand sales

Back to School at Walmart

Average spending per family projected to increase by $200

Aldi wins value award

Distinction comes as company surpasses 2,000 stores

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