Path to Purchase

Amazon Ads Helps Enhance Brand Performance
Bondi Sands leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform and Sponsored Ads.
Walmart.com Adds Spanish Language Search
This functionality enables shoppers to search in Spanish for over 600,000 of the most-ordered items.

Klarna Unveils Eco-Friendly Pop-Up
From July 23-24, consumers can shop Klarna’s mission-driven partners, including fashion and clean beauty brands, at Klarna Oasis in Los Angeles.
Amazon Alexa Partnership Connects Brands with Consumers
In a new deal, Uberall clients including Shell and KFC can promote their brand and drive foot traffic to their locations via Alexa.
Walmart Enhances Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.
Southeastern Grocers Grows Place-Based Advertising
The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.
E-Commerce Advertising Platform Expands Retail Media Team
CitrusAd tech improves the online shopping journey for customers and retailers
Consumers Still Prefer In-Store Shopping
Raydiant's consumer behavior report highlights the importance of in-store experiences
The Unexpected Consequences of the COVID-19 Christmas
Healthy sales and fewer promotions bode well for profit improvement
Weathering Inevitable E-Commerce Growing Pains
Rapid rise has placed grocery industry on the cusp of a digital tipping point

Amazon Ads Helps Enhance Brand Performance