The stores revive A Pea in the Pod’s physical retail presence. (The company’s retail stores closed prior to the pandemic and it has operated as an online maternity apparel brand). The stores also feature some of the most popular styles from styles from Motherhood Maternity.
"Prior to the pandemic, all our retail locations were closed, and since then, we've been focusing our efforts on offering moms and expecting moms-to-be a robust digital shopping experience that's accessible and convenient,” said Marla Ryan, executive vice president at A Pea in the Pod and Motherhood Maternity. “However, we understand we have a unique customer who appreciates the opportunity to shop and try-on clothing in person, as her body changes throughout pregnancy and post-partum."
The stores offer an assortment of luxe maternity and nursing styles, from leggings to bras, as well as designer favorites like AG, 7 for All Mankind and Articles of Society Denim Jeans, Splendid Knit Tops, and Ripe Dresses and Nursing Tops. Store associates can provide customers with complimentary bra fittings, style advice and assistance.
"Having a physical retail presence is incredibly important these days, and we're thrilled to enable A Pea in the Pod's return to omnichannel retail in their core markets of Chicago and New York City," Amish Tolia, Leap co-founder & co-CEO, said in a statement regarding its partnership with the brand and its omnichannel efforts.