Peapod just named a new president

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Peapod just named a new president

By Gina Acosta - 11/08/2018
Selma Postma has been appointed to the role of Brand President of Peapod, effective Jan. 1, 2019.

Ahold Delhaize has named a new president to accelerate growth at Peapod.

Selma Postma has been appointed to the role of Brand President of Peapod, effective Jan. 1, 2019.

Peapod is a $1 billion business and the online grocery market leader in an increasingly competitive market where Amazon and other food retailers are making e-comm moves.

Postma joins the Peapod brand after a career of almost two decades at Albert Heijn, the leading food retailer in the Netherlands and one of Ahold Delhaize's great local brands. Since 2014, Postma was General Manager of Albert Heijn Online, where she helped to accelerate online sales to more than 20% annually. Her teams also led the transformation of Albert Heijn into an omnichannel retailer by optimizing ah.nl and the popular mobile app "Appie", and developing solutions such as voice assistance, delivery subscriptions and more.

"I'm very excited to see Selma take up this important role at Peapod, one of our great local brands and the leading U.S. online grocer, as we are stepping up efforts to further accelerate U.S. ecommerce growth. Her deep knowledge of food retail and online expertise make Selma the right person to lead Peapod into the next phase. Selma's appointment is a testimonial to the deep talent pool within Ahold Delhaize and it shows how we can share best practices and knowledge across the group," said Frans Muller, President & CEO Ahold Delhaize.

 

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