PepsiCo Expected to Boost Beverage Marketing Budget

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PepsiCo Expected to Boost Beverage Marketing Budget

01/27/2012

Industry analysts are predicting PepsiCo will increase marketing and advertising support for its beverage brands to $1.7 billion this year, up 50 percent from the prior year, Bloomberg reported. The company is expected to disclose the marketing budget and other results of its yearlong business review Feb. 9, the story said.

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