PepsiCo Hedges Its Bets on Gen Z With New STARRY

PepsiCo Inc. last week announced the retirement of the Sierra Mist brand when it introduced its younger, more exciting replacement, called “STARRY.” PepsiCo’s reinvention of the lemon-lime soda comes as it looks to steal market share from The Coca-Cola Co.'s Sprite, the historically dominant brand in the space.