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01/24/2023
RL Pro Exclusive

PepsiCo Hedges Its Bets on Gen Z With New STARRY

Elizabeth Lafontaine
Chief Retail Analyst, Retail Leader Pro
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Starry
PepsiCo’s new STARRY

PepsiCo Inc. last week announced the retirement of the Sierra Mist brand when it introduced its younger, more exciting replacement, called “STARRY.” PepsiCo’s reinvention of the lemon-lime soda comes as it looks to steal market share from The Coca-Cola Co.'s Sprite, the historically dominant brand in the space.

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