Image
Trend Watch
Advertisement
01/24/2023
RL Pro Exclusive

Pepsico Hedges Its Bets on Gen Z With New STARRY

Elizabeth Lafontaine
Chief Retail Analyst, Retail Leader Pro
Elizabeth Lafontaine profile picture
Image
Starry
Pepsico’s new STARRY

Pepsico Inc. last week announced the retirement of the Sierra Mist brand when it introduced its younger, more exciting replacement, called “STARRY.” Pepsico’s reinvention of the lemon-lime soda comes as it looks to steal market share from The Coca-Cola Co.'s Sprite, the historically dominant brand in the space.

Retail Leader Pro logo


THIS CONTENT IS EXCLUSIVE TO RETAIL LEADER PRO MEMBERS

LIMITED RISK-FREE OFFER: Become a member today and receive complimentary access for the first 14 days.

    Monthly
    Membership

    $34.99

    Billed each month

    ANNUAL
    Membership

    $2799

    Billed annually