01/24/2023
RL Pro Exclusive
PepsiCo Hedges Its Bets on Gen Z With New STARRY
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PepsiCo’s new STARRY
PepsiCo Inc. last week announced the retirement of the Sierra Mist brand when it introduced its younger, more exciting replacement, called “STARRY.” PepsiCo’s reinvention of the lemon-lime soda comes as it looks to steal market share from The Coca-Cola Co.'s Sprite, the historically dominant brand in the space.

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