Personalization through the Supply Chain
Much is being written about the growth of online shopping. However, in-store purchases will continue to account for the majority of CPG sales in the coming years. Smart retailers know that they need to provide a seamless experience across both.
Gladson, the leader in offering comprehensive digital product content and retail omnichannel optimization solutions, took a look at how personalization occurs online and in-store, at both the BtoC and the BtoB level. This whitepaper examines the elements contributing to personalization, as well as the requirements involved for personalization throughout the supply chain.