Pet retailer expands sales growth paws-abilities
One of the fastest growing retailers in the U.S. is accelerating its growth plans by launching a new e-commerce website.
Bentley's PetStuff's new e-commerce site invites customers to order curated pet products with free shipping on orders of $49 or more.
The website also has an educational component, featuring a collection of vlogs and articles to make it easy and fun for pet parents to educate themselves about their furry friends.
"We pride ourselves on outstanding customer experience in our stores," says Lisa Senafe, Bentley's PetStuff founder. "It was essential that our new website reflects that same in-store experience. The site is friendly, informative, and easy to use. Most important, visitors know they are in a safe zone. They cannot make a bad choice. Every single product – from kibble to chew toys to litter – is carefully vetted to make sure it's of the highest quality."
Shoppers on the website will see videos led by Lisa Senafe and other experts in the industry learning about the basics of cat and dog allergies, the benefits of a grain-free diet, and other tips.
The site also features auto-ship, which allows shoppers to receive auto-delivery every one-16 weeks.
A fundamental Bentley's promise is that each item is 100% guaranteed. Products included on the website contain the same in-store promise, which is to carry foods without corn, wheat or soy and everything sold is made in the United States.
"Some of our competitors claim they feature purity of products, but they may carry a few iffy brands. Others may include an irreputable manufacturer's natural brand off-shoot—an attempt to regain credibility and win back customers," sais Giovanni Senafe, Bentley's Vice President. "You'll never see those on Bentley's shelves or website."
The first Bentley's PetStuff opened in 2008, and now the family owned and operated company has nearly 100 retail locations in 13 states.