Petco has a new marketing star

Petco hopes to harness valuable insight with its new marketing chief.

Petco hopes to harness valuable insight with its new marketing chief.

The company announced that  it has appointed global marketing leader Tariq Hassan as Chief Marketing Officer (CMO).

“Tariq is a talented and proven leader with an extensive and impressive background helping world-class global brands harness and leverage insights in order to build lasting relationships with their customers,” said Petco Chief Executive Officer, Ron Coughlin. “I’m confident his vision, leadership, consumer understanding, incredible communication skills and experience will have an immediate impact on the organization as we continue to transform our business.”

Hassan brings more than 20 years of global marketing experience in brand strategy, digital and performance marketing, communications, innovation and insights. He served in global marketing roles and progressed through advertising assignments where he worked with notable brands including Pepsi, Gatorade, Frito Lay, Coors, Mars, Emirates, Cadillac, Mercedes-Benz, Johnson & Johnson and Visa.

“I’m thrilled to be joining the Petco team to continue to build our powerful brand to engage pet parents in our mission to partner with them every step of their pet’s life journey,” said Hassan. “During this pivotal time in the retail industry, we have a tremendous opportunity to focus our marketing, leveraging customer data and insights, to tap into the powerful relationship between people and their pets, create unique experiences and support them in ways that will ensure our success into the future."

Petco operates more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.