Petco takes personalization to new level

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Petco takes personalization to new level

By Gina Acosta - 01/30/2018

Petco is making another move toward using personalization to win customer loyalty.

The pet retailer announced it has acquired leading pet insurance marketplace The site provides detailed insurance plan descriptions and comparisons for both dogs and cats, as well as fast facts on how the pet insurance industry operates.

"By helping pet parents find the perfect policy to protect their four-legged family member, we hope to ease the stress and panic pet parents face when their beloved pets run into health issues," said founder Nick Braun. "We're excited to bring awareness to the pet insurance market and share the simplicity of our purchasing process with Petco's strong and loyal customer base."

As part of Petco's mission to address the growing demand for personalized, convenient, affordable pet care, joins Petco's growing suite of pet wellness offerings, including online pet advice service PetCoach; life stage-focused subscription service PupBox; and in-store grooming, training and veterinary services.

"At Petco, we never want to see a pet parent make difficult decisions or hesitate to make the very best choices for their pet's health purely because of cost," said Brock Weatherup, EVP Strategic Innovation & Digital Experience at Petco. "We believe all pet parents should have pet insurance, but we know that understanding and navigating pet insurance choices can be confusing and overwhelming. By bringing's easy-to-use healthcare system to our customers, we're making the choice as simple as possible and further expanding our ability to offer personalized solutions for complete pet health, serving every pet parent's needs, at every step of their journey." was founded in 2011 after Braun adopted a rescue Labrador mix named Beau and became frustrated by the confusion involved in the process of identifying the right insurance plan for his pup. With no trusted, independent site he could turn to, Braun, a serial entrepreneur, created his own solution. Three years later, pet insurance allowed Braun to avoid financial worries when Beau fell ill with a cancerous tumor.

As part of the acquisition, Braun, an Accredited Adviser in Insurance (AAI) and member of the North American Pet Health Insurance Association (NAPHIA), will join the Petco team as General Manager, Pet Insurance, reporting to Weatherup.

Petco operates more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.

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