Petco Using Facial Recognition to Reunite Lost Pets and Owners

Lost pooches may soon be reunited with their owner thanks to Petco’s new, high-tech approach to identifying animals.
petco love

Petco Love, an animal welfare nonprofit operated by Petco Health and Wellness Company, is introducing its facial recognition technology to roughly 1,000 animal shelters and rescues in cities and rural areas in the hopes of reuniting lost pets with their owners, Chain Store Age reported. The technology, Petco Love Lost, will be accessible to pet owners and those who find a lost dog or cat. 

The technology works by uploading a photo of a pet, which is then scanned for a match at a participating shelter or neighbor in the community. The initial results are provided in less than one minute. Petco, the American Pet Products Association, the North American Veterinarian Community, BOBS from Skechers, Blue Buffalo, Hills Pet Nutrition, the Human Animal Bond Research Institute, ASPCA, 24PetWatch, Nationwide and State Farm have already adopted the technology.

“The fact that one in three pets will go missing in their lifetime is simply too many and the only way to bring them home is by coming together on a single platform that connects shelters, pet parents and good neighbors together," said Petco Love president Susanne Kogut. "We know the solution requires a national infrastructure and we're launching today with more than 1,000 animal welfare organizations and pet industry partners already signed-up. We encourage others to join us and pet parents to register their own pets should the unthinkable happen."

See the full story at Chain Store Age