P&G offers "CEO Challenge"

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P&G offers "CEO Challenge"

By Louisa Hallett - 10/04/2018
P&G wants to find new leading talent, starting with college students.

Procter and Gamble (P&G) are offering an international case competition to gather the next generation of retail leaders.

The company announced that it is giving college students the opportunity to showcase your ingenuity and critical thinking skills beyond the college campus on a global scale by offering the “CEO Challenge,” which according to the company, is a creative way to attract top talent to P&G.

“Students want an opportunity to demonstrate that they can put what they’ve learned into action,” said P&G Chief Executive Officer David Taylor. “The CEO Challenge allows you to do just that. If you want exposure to the kind of work you’d do at P&G while showcasing your skills, this is your chance.”

According to the company, he first worldwide challenge in 2018 was a huge success with more than 23,000 students from 40 countries applying. The 2018 winner was an all-female team of industrial engineers from Saudi Arabia: Linah Hussain, Malak Mously and Rawan Baik. They met P&G Chief Executive Officer David Taylor in Cincinnati this summer, attended the company’s annual SIGNAL Accelerator Summit, and received employment offers from P&G.

For the 2019 challenge launching now, participants will get to work on a business case study for Gillette, a grooming brand. The competition includes three rounds: local, regional and global. In the local and regional rounds, students’ work includes real P&G case studies, and will be asked to build a business strategy. In the global round, participants will compete in a business simulator that requires you to make decisions in the company as the Chief Executive Officer.

P&G has opened the window for applications to its next Global CEO Challenge. It invites students to demonstrate their business skills in several real-world scenarios, showcasing the type of work they could do for P&G brands.

The Global Finals will be held in Dubai, UAE from May 20-24, 2019.