Pier 1 Imports expands C-suite

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Pier 1 Imports expands C-suite

By Gina Acosta - 11/06/2018
The retailer named Donna Noce Colaco to serve as its first Chief Customer Officer, effective Dec. 3, 2018.

Pier 1 Imports has created a new position in its C-suite that will oversee merchandising, stores, marketing and e-commerce.

The retailer named Donna Noce Colaco to serve as its first Chief Customer Officer, effective Dec. 3, 2018.

In this newly created position, Colaco will lead the merchandising organization and oversee product development, planning and allocations, stores, marketing and e-Commerce. She will report to Alasdair James, President and CEO.

“We are thrilled to welcome Donna in this new role as we continue to focus on bringing the customer to the center of everything we do,” said Mr. James. “With 40 years of experience in the retail industry, she brings a successful track record of reinventing brands, spearheading new business initiatives, and driving long-term sales and profit growth, which we believe will be instrumental to our success at this time of transformation. Moreover, Donna’s deep expertise in merchandising and omni-channel operations, married with her focus on brand-building and customer centricity, make her an ideal addition to our leadership team as we execute our ‘New Day’ plan.”

Most recently, Colaco served as Brand President of White House Black Market, a Chico's FAS, Inc. brand (NYSE: CHS), from August 2007 to January 2018. During her tenure, she led a brand repositioning and business turnaround, and was responsible for retail and e-commerce operations, including 500 stores, as well as brand development, product design, marketing, merchandising and financial planning. Colaco also served as a member of the Chico’s FAS Executive Committee, which was responsible for developing corporate initiatives and business strategy.

Prior to that, Colaco spent 11 years with AnnTaylor Stores Corporation, where she held positions of increasing responsibility within the merchandising organization, successfully launched the LOFT outlet division, and served as head of e-Commerce for the Ann Taylor brand. From 2006 to 2007, Colaco was President of Ann Taylor Loft, a $1 billion apparel and accessories business. Earlier in her career, Colaco held positions as a Buyer and Merchandise Manager for Limited, Inc.’s Lerner New York Division, and was a Buyer for Petrie Stores Corporation. She has been a member of the Board of Directors of Dover Saddlery, a specialty retailer and omni-channel marketer of equestrian products, since 2015.