Pinko opens first virtual store modeled after exclusive Milan boutique
What it means: As virtual store format usage rises across retail, individual brands are working to create metaverse stores and experiences that align with their brand value and positioning with their consumers. A virtual store needs to stand as an extension of the physical brand presence and not disrupt current operations while providing an increased value beyond what retailers currently offer consumers. Additionally, the virtual experience needs to solve problems for consumers or provide a new and elevated experience.
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