Plenti loses another retail partner

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Plenti loses another retail partner

By Gina Acosta - 02/01/2018

The first coalition rewards program created in the U.S. has lost one of its main retail partners.

Macy's announced it is dropping the loyalty program effective on May 3. 

Plenti was launched by American Express in 2015 and joined by Macy's, AT&T, ExxonMobil, Nationwide Insurance, Rite Aid, Direct Energy, Hulu and others. It allowed users to earn points for purchases at participating companies and redeem those points at other participating firms. Southeastern Grocers is also a Plenti partner.

"Plenti members can earn Plenti points on qualifying purchases at Macy’s until March 15, 2018, and redeem Plenti points on qualifying purchases at Macy’s until May 3," Macy's announced in a statement. "After May 3, Plenti points earned with Macy’s can still be redeemed for savings with the remaining partners in the Plenti program."

Macy's is not the first company to drop Plenti.

As of Jan. 1, Nationwide Insurance, Direct Energy, Expedia, Enterprise, National, Alamo, Hulu and Local Dining have left the Plenti program.