Postmates Launches Virtual Storefront Tool

Postmates Launches Virtual Storefront Tool
With Postmates, retailers will be able to sell their inventory by showcasing products with organized, configurable catalogs.

Postmates has launched a service designed to give retailers more tools to use when selling to consumers — tools designed to build a deeper and more organized shopping experience, at least virtually.

According to Postmates, this new product enables retailers to drive growth by creating a virtual storefront that gives customers access to their products through a unique and tailored shopping experience on the site.

With Postmates, retailers will be able to sell their inventory by showcasing products with organized, configurable catalogs including high-resolution images. Retailers on the Postmates platform can offer customers on-demand delivery, in-store pickup or non-contact curbside pickup.

Starting Oct. 27, this new category, called Shop, appeared in the Postmates app.

Customers will be able to browse inventory from Anastasia Beverly Hills, OWL Venice, Big Red Sun, Urbanic, Zadig & Voltaire, Buck Mason, Timbuk2, IRO, Industry of All Nations, Vardagen, Coutula, 12th Tribe, Hourglass, Supervinyl, and Parachute Home.

Delivery and service fees apply for this experience. Unlimited subscribers will receive free delivery. Should the customer need to return an item, each store's return policy is visible at checkout before the customer completes the purchase.

“We're thrilled to be a part of the Shop launch on Postmates," said Heather DeLeon, director of sales for Anastasia Beverly Hills, a Los Angeles-based  cosmetics retailer. "This year, COVID really changed the landscape of how we purchase essentials, spend time recreationally, and even how we treat ourselves. Shop is such an interesting opportunity because it lets people get their hands on our products in a completely new and exciting way."

To lead this category, Nike veteran Mike Buckley has joined San Francisco-based Postmates as SVP of business, bringing a wealth of experience to lead the creation of this new tool and to build the retail category, the company said.

Prior to Postmates, Buckley was VP, digital commerce operations and new business models at New York-based Nike, where he drove operations for the company's fast-growth digital commerce business, balancing daily operational execution with defining and launching new capabilities.

"I joined Postmates because they have had tremendous momentum and I see a unique opportunity to give smaller retailers tools to be more competitive," Buckley said. "Postmates' mission is to enable anyone to have anything delivered on demand, and that goes well beyond prepared food. Now more than ever, we want to provide a solution to local retailers to help them get back to business and reach new customers."

Earlier this year, Postmates launched Curbside Pickup, which aimed to help merchants  responsibly accelerate reopening local businesses by enabling customers and Postmates fleet to pick up orders curbside, rather than going into the physical store.

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