Price Chopper Ramps Up Retail Media Tech with CitrusAd

Grocery retailer Price Chopper has teamed up with CitrusAd to launch retail media technology on its website.
Price Chopper

Overland Park, Kansas-based Price Chopper has 52 locally owned stores, and CitrusAd is a retail media solutions provider that works with thousands of retailers. Providing a self-serve ad platform, Price Chopper now offers brands the opportunity to develop targeted campaigns on its online shopping website and mobile app.

Price Chopper joins numerous major retailers in offering retail media technology solutions to brands. The retail media space is currently undergoing a boom, with CirtusAd partnering with many retailers, including Kroger, Target, Lowe’s, Walmart and many more.

"Our stores are continuously trying to engage with customers on a more personal level, with CitrusAd’s platform increasing ad relevancy, we are able to connect our customers to brands on a more personal and convenient level,” Casie Broker, chief marketing officer at Price Chopper, said in a statement. "This enhances both the overall experience and lets our customers find new and old favorites in one place.”

Price Chopper is making the move in anticipation of third-party cookies no longer being supported by Google, Safari and Firefox next year, said Brian DeCoveny, vice president of retail media partnerships for CitrusAd.