The Pricing Conundrum

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White Paper

It's often tempting to consider changing your pricing strategy when growth is slow and competition heats up. With so many factors affecting your bottom line, it can be difficult to determine the best way and time to price your product so it drives profit and customer loyalty. Bring clarity to the pricing process by considering the diverse factors that impact your portfolio:

• Which type of price change may be best for your product - an everyday low price strategy or a price increase

• The impact a price change can have on not only the singular product, but your portfolio as a whole

• The importance that overall brand strategy has on pricing decisions

• Roles of price elasticity and consumer perception of value on pricing changes

• How a price shift may affect your retailer relationships

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