Publicis Groupe noted a number of advantages as a result of the acquisition, including a high growth rate, with an industry conversion rate of 60%--the highest in the retail media industry. Publicis Groupe also touted its deep consumer knowledge and total transparency of performance on its platform.
“We are very happy to welcome Brad, Nick and the entire CitrusAd team to Publicis. The technology they have developed, coupled with Epsilon's CORE ID, will allow major brands to accelerate their growth and e-commerce sites to generate new sources of revenue to earn in a world dominated by platforms,” said Arthur Sadoun, chairman of the management board of Publicis Groupe. “This acquisition will also give Publicis a decisive competitive advantage, in a sector which, by 2025, is expected to exceed media investments in traditional television.”
Editor's Note: A previous version of this article suggested Dollar Tree is a client of CitrusAd. Dollar Tree has partnered with Swiftly and Aki Technologies to support its retail media network. We regret the error.