Publix brews a new partnership
Publix is adding a little hometown flair to its stores by partnering with Kahwa Coffee.
The Lakeland, Fla.-based supermarket has decided to team up with St. Petersburg, Fla.-based coffee roaster Kahwa to bring cafes to some of its grocery stores.
Publix is planning to put Kahwa cafes in some of its grocery stores as a test, according to Brian West, spokesman for the grocery chain.
"We are absolutely over the moon that Publix is working with a local Florida roaster," said Kahwa co-founder Raphael Perrier in a statement. "Consumers like to enjoy coffee as they shop and tasting the product is the best opportunity to create a lifelong customer and drive sales for Publix."
The Kahwa rollout in Publix will start in the Winter Garden and Bradenton areas of Florida and will include a new Cubano blend created specifically for the Publix cafes.
Publix also has partnerships with Starbucks and the company plans to keep testing Starbucks cafes. According to the Orlando Sentinel, a Starbucks kiosk was built within a Publix located in a Winter Park Village store in Orlando in 2016, among other locations. Publix says it will keep adding Starbucks or Kahwa cafes where it sees fit.
The Kahwa announcement was made just after the coffee company announced two more Kahwa Coffee locations opening at International Plaza in Tampa, Fla., and University Town Center in Sarasota, Fla.