Purple Carrot 'plants' some new plans

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Purple Carrot 'plants' some new plans

By Louisa Hallett - 07/25/2018
Purple Carrot, a 100 percent plant-based meal kit company, announced three new weekly meal plan options for consumers interested in adding diversity to their palate.

Purple Carrot, a plant-based meal kit company, is diversifying its options to meet shifting consumer food preferences.

The company says that the new meal plans will be customizable, giving the customer the ability to mix and match recipes from any of the menus available. Plans are priced at $12 per meal, or $72 per week for three meals that serve two people each.

"Since I launched Purple Carrot four years ago, the trend to incorporate plant-based eating has grown tremendously," said Andy Levitt, Founder and Chief Executive Officer of Purple Carrot. "We're proud to play an important role in helping people become the best versions of themselves through the food choices they make, and by now adding a choice for our subscribers, it's going to be even easier to eat delicious plant-based meals every week."

Purple Carrot also recently announced its development of 100 percent recyclable packaging, designed to help the company and its customers minimize the environmental footprint associated with its meal kits. The company’s new corrugated boxes are made from 95 percent post-consumer material and utilize a recycled cellulose paper fiber liner and 100 percent water-filled ice packs that are both drain-safe and environmentally disposable.

The three new plans to choose from include:

  • Quick & Easy: Designed to be cooked in 30 minutes or less, these simple recipes are the ideal way to eat well if you have limited time in the kitchen. With this plan, customers can look forward to dishes like Japanese Bento Box with Miso-Glazed Tofu & Yu Choy and Garlic Quinoa Fried Rice with Crunchy Tempeh and Pickled Red Cabbage

  • Chef's Choice: Designed for those who want to expand their culinary horizons, these gourmet dishes include recipes like Corn & "Crab" Dumplings with Ginger-Fried Rice and Sweet Chile Sauce and Tamarind-glazed Jackfruit with Stir-fry Vegetables & Pineapple. Chef's Choice meals are the most similar to the classic Purple Carrot meals customers know and love

  • High Protein: Packed with over 20 grams of protein per serving, these perfectly filling meals are designed for those looking to maintain a plant-based diet with an added energy boost. Recipes include options like Sweet Potato Black Bean Tacos with Peach Kimchi & Citrus Aioli and Kung Pao Cauliflower with Pickled Bok Choy & Black Quinoa