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10/18/2022
RL Pro Exclusive

Q&A with Hanky Panky CEO Brenda Berger

Elizabeth Christenson
Editor, Retail Leader Pro
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This summer, digitally native lingerie brand Hanky Panky opened its first store in New York, offering an immersive shopping experience and exclusive in-store products. With greater physical store expansion targeted for the years ahead, Retail Leader Pro tapped Hanky Panky’s CEO Brenda Berger to talk about the brand’s unique in-store design, building community and recycling (yes, recycling) lingerie.

Retail Leader Pro (RL Pro): You just opened your first brick-and-mortar location — how does Hanky Panky view the role of the physical store? Why is now a good time for your brand to roll out physical stores?

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