As a growing, eco-minded apparel retailer, Marine Layer has embraced technology with AI-enabled intelligent stores to reduce out-of-stocks, optimize staffing levels and gain visibility into in-store customer behavior to optimize merchandising. Retail Leader Pro tapped Marine Layer's Chief Operating Officer Adam Lynch to share insights from the brand's omnichannel evolution.
Retail Leader Pro (RL Pro): With shopper behavior continuing to shift rapidly, how is Marine Layer evolving the physical store experience to engage with today’s consumers?
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