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10/11/2022
RL Pro Exclusive

Q&A with Marine Layer COO Adam Lynch

Elizabeth Christenson
Editor, Retail Leader Pro
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As a growing, eco-minded apparel retailer, Marine Layer has embraced technology with AI-enabled intelligent stores to reduce out-of-stocks, optimize staffing levels and gain visibility into in-store customer behavior to optimize merchandising. Retail Leader Pro tapped Marine Layer's Chief Operating Officer Adam Lynch to share insights from the brand's omnichannel evolution.

Retail Leader Pro (RL Pro): With shopper behavior continuing to shift rapidly, how is Marine Layer evolving the physical store experience to engage with today’s consumers?

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