Quality of store brand products drives loyalty
What this means: Store brands are primed to welcome shoppers during the remainder of this year and beyond, partly because of all of the work retailers have done to shed the “generic” perception of private label items. Store brands clearly cater to consumers’ need for increased value at retail this year and can deliver on that promise in a way that no longer feels inferior. U.S. consumers still lag behind other markets in total adoption of private label, but we may be entering a cycle of higher store brand purchasing due to increased and better offerings and lower prices.
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