Raley’s gives checkouts a makeover
Raley’s is looking to appeal to more health-conscious shoppers with a new merchandising strategy.
The company announced that it is pledging to reduce candy at its checkout stands. The West Sacramento-based chain of 121 stores in California and Nevada will replace some candy with snacks such as granola bars and nuts and will reduce the portion sizes of its remaining candy options.
“Raley’s commitment is an encouraging step by the retailer to further improve food and beverage options at checkout,” said Julia McCarthy, Senior Nutrition Policy Associate at the Center for Science in the Public Interest (CSPI). “Retailers know that placing food and beverages at checkout is a powerful marketing strategy that induces customers to buy products on impulse that they might otherwise have avoided.”
The announcement comes shortly after the company developed a new, tech-friendly way to offer customers a convenient way to manage health care at its stores. The company announced that it has partnered with mscripts to integrate its mobile pharmacy solution with a new Raley’s Pharmacy app called Rx Refill On-The-Go. In an ongoing effort to make the shopping experience more convenient, the company is offering a new tool that will support text notifications when a prescription is ready for pick up and a refill is due to be ordered, and a mobile and web app for customers to manage prescriptions for family members and themselves.
In 2016, Raley’s eliminated sugar-sweetened soda at the register.