The shop-in-shop will be 1,900 square feet and will be staffed by Canadian Appliance Source’s appliance experts, according to the release. The shop-in-shop will offer the same experience as a standalone Canadian Appliance Source, including the same service and terms and conditions, the release said. Lowblaw said it plans to expand the shop-in-shop concept to other Real Canadian Superstore locations later in 2023.
Shoppers who purchase appliances through the shop-in-shop will be eligible to earn rewards through the PC Optimum points loyalty program, the release said. PC Optimum is Loblaw’s combined loyalty program that exists at a number of its banner stores.
Shop-in-shops are one way the retail industry continues to evolve the in-store experience, representing an opportunity for two retailers to come togethers to drive in-store purchases. Petco and Canadian Tire earlier this year expanded their partnership, bringing Petco shop-in-shop experiences to 90% of Canadian Tire’s 1,700 retail locations. Other notable shop-in-shops include Ulta Beauty shop-in-shops inside Target stores and Sephora’s shop-in-shops inside Kohl’s stores.