Research

Findings from a recent report on inflation found that nearly half of Americans feel like they can't afford their previous lifestyle and 76% have changed how they buy food.

Quantum Metrics’ latest retail benchmarks report, “Adjusting for Inflation,” identifies how rising prices and concerns about a recession are causing consumers to rethink their shopping habits.

New Path to Purchase Institute research reveals top players across the retail media landscape, including inventory aggregators, third-party sellers and SaaS (software as a service) platform providers.

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

The number of retail customers using BOPIS services “all the time” declined by one-third in 2021 and is expected to shrink further in 2022, according to new research from ChaseDesign.

Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.

A recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.

A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting generational differences and trends, including a hunger for affordability and convenience.

Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.

A new report analyzes the rapidly evolving fuel retail landscape. Strategies retailers should implement include enhancing the customer experience and expanding digital technologies.

New Dunnhumby research shows vast potential of CPG and agency media spend but reveals shortcomings in retailers’ existing media offerings — and identifies innovations shaping the future of the industry.