Research Shows Consumers Believe Metaverse Will Be Mainstream in 5 Years
The metaverse will continue to become more mainstream in the coming years, and it presents a unique value proposition for retail to embrace.
ProTip: When it comes to the future relationship between the retail industry and the metaverse, some natural connection points may help the two grow together. As the consumer grapples with the idea of how to spend discretionary income and the balance of spend on tangible vs. intangible items, the metaverse may present retailers with a new entry point for new and existing customers.(Click here to jump to the full RL Pro Analyst Take below.)
Of those who have visited the metaverse, respondents either “agree” or “strongly agree” with these sentiments:
- 62%: The metaverse is overhyped.
- 79%: I liked the brands/products available in the metaverse because I found real-world products to buy.
- 80%: I liked the items and products available for purchase in the metaverse.
- 85%: The metaverse lived up to my expectations.