Retail Heartbeat

Karl's Fishing & Outdoors, owned by Chicago-based Catch Co., has opened its first brick-and-mortar store, featuring a clean design and tech-enabled experiences.

New Dunnhumby research shows vast potential of CPG and agency media spend but reveals shortcomings in retailers’ existing media offerings — and identifies innovations shaping the future of the industry.

Following Mental Health Awareness month in May, the retailer marked its return to social media with a renewed focus on the outdoors and its benefits.

After facing some online scrutiny for a Juneteenth-themed private-label ice cream flavor, the retailer has partnered with lifestyle brand Afro Showers.

During the past year, national brands captured share across five of the 10 largest CPG categories, and share of dollar sales remains 18 percent. Private label share has also increased across half of the largest CPG categories, with drug, convenience and dollar channels showing the most momentum.

President of IRI Consumer & Shopper Marketing

Today's shoppers have become much more adept at finding value. They are "channel surfing" with increased frequency to research products and find deals, and shopping more channel types in search of value and trip mission fit.

The convenience channel was the only channel to experience both dollar sales and unit growth in 2012, according to the IRI report, "Convenience Stores: Keep the Core; Appeal to More."

executive vice president, insights practice leader, IRI

partner, Symphony Consulting, SymphonyIRI Group