Retail Leader Parent, CMA Partner to Market CatMan 2.0
The new standard ensures a major evolution in best practice processes for optimizing category performance in retail businesses. Led by CMA, CatMan 2.0 is a comprehensively redesigned discipline of the Category Management 1.0 business standard. The final rendition accommodates today’s monumental shift to new data, new tools, and collaborative products and processes.
RL’s take: For more information on CatMan 2.0 and interviews with the developers behind it, check out our coverage in the March/April issue of Retail Leader.