Retail Leaders to gather soon in Chicago

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Retail Leaders to gather soon in Chicago

By Mike Troy - 01/24/2018
Mike McMahon, President and Executive Director of the Path to Purchase Institute.

For two days in March, some of the brightest minds in the retail world will gather in Chicago for an exclusive event that has become the industry’s equivalent of the World Economic Forum wrapping up this week in Davos, Switzerland.

The Path to Purchase Institute will hold its annual P2P Summit March 12-14 in Chicago, and like Davos, the event attracts a who’s who of leaders - they just happen to be from the retailer, supplier and solution provider ecosystem. Uniting those who gather for an event nearing its 20th anniversary is a desire to understand the retail industry’s future even as they play key roles in its transformation.

“Retailers, brands and solution providers participating in today’s retail environment are all hungry for insights into the rapidly changing competitive landscape and the increasingly convoluted shopper journey,” said Mike McMahon, President and Executive Director of the Path to Purchase Institute. “The Summit exists to re-imagine the future of commerce in this transformational state, but what makes the event unique is our focus on the strategic and practical implications of what's going on in the marketplace. We have a bias for presenting information from speakers that is forward-looking yet immediately actionable.”

To that end, event organizers have assembled a speaker lineup that includes top executives from Google, Meijer, Walgreens, WSL, Edelman, RangeMe, BuzzFeed and Brandless. In addition, there are more than 50 speakers slated to offer laser-focused content and applicable strategies for navigating today's multidimensional retail experience, according to McMahon.

As is the case with the retail industry, the format and content of Summit has evolved under the leadership of McMahon who joined the Institute a little over a year ago after holding marketing leadership roles with companies such as Oracle, Nestle and ConAgra. McMahon succeeded Institute founder Peter Hoyt as President in 2017.

“We have some great keynote speakers this year, but I’m particularly excited about the breadth, depth and diversity of views on the agenda overall,” McMahon said. “More than 70% of our presenters are first-time speakers so attendees will gain great new perspectives and insights about path-to-purchase marketing efforts.

By design, attendance at the Summit is capped at 700 attendees which adds a level of intimacy and enhances networking opportunities, according to McMahon, who also noted Summit is intentionally located at a distraction-free location in Chicago. He encouraged those interested in attending to complete the registration process soon or risk being shut out.

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