Retail Media

Netflix is launching a new e-commerce shop to sell apparel and accessories for its brands and shows.

More than half of consumers say the COVID-19 pandemic has permanently changed the way they shop. But e-commerce’s rise has also led many consumers to change their opinion on data sharing.

Stepping into a Kroger, shoppers might not realize the music and advertisements coming over the loudspeaker are specifically engineered to make them feel energized, happy, upbeat.

Walgreens is shoring up its retail media network capabilities in an increasingly competitive landscape.

Petco is the largest pet retailer to jump into the retail media industry through a partnership with CitrusAd.

Gone are the days of hard copies of handwritten shopping lists.

Consumer intelligence firm NielsenIQ has launched a new retail analytics offering for small and mid-sized businesses.

For some advertisers, throwing money behind campaigns can be a shot in the dark without any real data around the success or failure.

Target is improving the self-service options within its retail media group, Roundel, through a new partnership with media tech company CitrusAd.

Amazon is enabling some sellers on its site to reach consumers in a new way through marketing opportunities that didn’t exist previously.

Retail Leader Editor Amy Baxter sat down with Peter Breen, editor in chief of the Path to Purchase Institute, for the latest episode of Trend Talk to discuss what shoppers are really doing on retailer websites.

There’s another new entrant into the retail media playing field--discount retailer Dollar Tree recently announced its plans to launch a retail media network, Chesapeake Media Group.

Criteo, a global technology company that places ads across retail media platforms for brand advertisers, is expanding its API program with five new partners.

A new promotional Trick Shot Challenge has appeared on Walmart’s home page, marking Nabisco’s official sponsorship of the National Basketball Association and offering a $50,000 grand prize.

Amazon stands above the top big box retailers Walmart and Target in the eyes of consumers, who view the e-commerce giant as a unique trendsetter in comparison with its leading retail competitors.

Amazon is one of the most dominant names in digital advertising, with the e-commerce giant’s total share of the U.S. digital ad market reaching 10% in 2020, according to eMarketer.

Retail media advertising networks, or advertising networks in general, started out as a way for retailers to monetize their platforms. According to Spencer Baird of Inmar Intelligence, that’s “code for if there's a way to monetize this, let's monetize this.”

Retailers are the No. 1 advertisers on Facebook, according to a recent analysis from MediaRadar that was reported by Chain Store Age.

David Peterson, vice president of sales at Roundel--the retail media branch of Target--explained during the Path to Purchase Institute’s recent Retail Media Forum virtual event how changing shopper behaviors have coincided with an influx of brands and retail agencies looking to maximize retail media

Understanding the evolving retail media landscape--and learning how to leverage it to grow business--is especially important for product marketers in 2021, as pandemic-impacted consumers more frequently go online to explore and purchase products.

Amazon Music is putting merchandise purchasing options right alongside artist pages, ensuring the e-commerce giant’s media player is also a store. 

CitrusAd tech improves the online shopping journey for customers and retailers

Raydiant's consumer behavior report highlights the importance of in-store experiences

Healthy sales and fewer promotions bode well for profit improvement