Retail Media

In early 2020, shoppers turned to digital platforms when purchasing groceries.

Instacart debuted a platform for grocers to leverage advertising, fulfillment and insights solutions.

Michaels, the largest specialty arts and crafts retailer in North America, is among the latest retailers to tap into the growing retail media marketplace.

King Kullen, dubbed America’s first supermarket by the Smithsonian Institution, has partnered with CitrusAd in a new retail media push.

Tesco’s Dunnhumby has launched an end-to-end retail media platform dubbed Dunnhumby Sphere.

The Trade Desk laid out retail trends in “The Future of Retail Report," based on advertiser and consumer survey results.

The Midwestern supermarket chain has formed a multi-year partnership with Vibenomics to enhance the customer experience in more than 400 locations.

Volta Inc. has formally launched Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop.

Albertsons is jumping on the retail media bandwagon as it seeks to leverage data collected from the company’s ever-growing network of shoppers.

Twin Cities-based grocery chain Cub is the latest retailer to jump into the retail media space with its own network.

Kroger Precision Marketing, powered by its 84.51° data science subsidiary, has launched a private marketplace for programmatic advertising.

Grocery retailer Price Chopper has teamed up with CitrusAd to launch retail media technology on its website.

Home improvement retailer Lowe’s is the latest major name in the retail media game.

Inmar Intelligence announced it is acquiring Aki Technologies, a digital marketing company.

Grocery delivery company Shipt has teamed up with CitrusAd in a new retail media offering on Shipt’s digital platform.

The world’s largest retailer expands off-site media opportunities at scale through a new demand-side platform (DSP).

Walmart has partnered with Publicis Groupe for its media needs.

The retail media sector continues to heat up with new consolidation after Publicis Groupe announced it was acquiring retail media technology company CitrusAd.

Gopuff, a consumer goods micro-fulfillment company, launched its own retail media platform, Gopuff Ad Solutions.

Netflix is launching a new e-commerce shop to sell apparel and accessories for its brands and shows.

More than half of consumers say the COVID-19 pandemic has permanently changed the way they shop. But e-commerce’s rise has also led many consumers to change their opinion on data sharing.

Stepping into a Kroger, shoppers might not realize the music and advertisements coming over the loudspeaker are specifically engineered to make them feel energized, happy, upbeat.

Petco is the largest pet retailer to jump into the retail media industry through a partnership with CitrusAd.

Walgreens is shoring up its retail media network capabilities in an increasingly competitive landscape.