Retail Leader Editor Amy Baxter sat down with Peter Breen, editor in chief of the Path to Purchase Institute, for the latest episode of Trend Talk to discuss what shoppers are really doing on retailer websites.
There’s another new entrant into the retail media playing field--discount retailer Dollar Tree recently announced its plans to launch a retail media network, Chesapeake Media Group.
Criteo, a global technology company that places ads across retail media platforms for brand advertisers, is expanding its API program with five new partners.
A new promotional Trick Shot Challenge has appeared on Walmart’s home page, marking Nabisco’s official sponsorship of the National Basketball Association and offering a $50,000 grand prize.
Retail media advertising networks, or advertising networks in general, started out as a way for retailers to monetize their platforms. According to Spencer Baird of Inmar Intelligence, that’s “code for if there's a way to monetize this, let's monetize this.”
Amazon stands above the top big box retailers Walmart and Target in the eyes of consumers, who view the e-commerce giant as a unique trendsetter in comparison with its leading retail competitors.
Amazon is one of the most dominant names in digital advertising, with the e-commerce giant’s total share of the U.S. digital ad market reaching 10% in 2020, according to eMarketer.
David Peterson, vice president of sales at Roundel--the retail media branch of Target--explained during the Path to Purchase Institute’s recent Retail Media Forum virtual event how changing shopper behaviors have coincided with an influx of brands and retail agencies looking to maximize retail media strategies through a mix of digital and in-store targeting.
Understanding the evolving retail media landscape--and learning how to leverage it to grow business--is especially important for product marketers in 2021, as pandemic-impacted consumers more frequently go online to explore and purchase products.
