Retail Media

Home improvement retailer Lowe’s is the latest major name in the retail media game.

Inmar Intelligence announced it is acquiring Aki Technologies, a digital marketing company.

Grocery delivery company Shipt has teamed up with CitrusAd in a new retail media offering on Shipt’s digital platform.

The world’s largest retailer expands off-site media opportunities at scale through a new demand-side platform (DSP).

Walmart has partnered with Publicis Groupe for its media needs.

The retail media sector continues to heat up with new consolidation after Publicis Groupe announced it was acquiring retail media technology company CitrusAd.

Gopuff, a consumer goods micro-fulfillment company, launched its own retail media platform, Gopuff Ad Solutions.

Netflix is launching a new e-commerce shop to sell apparel and accessories for its brands and shows.

More than half of consumers say the COVID-19 pandemic has permanently changed the way they shop. But e-commerce’s rise has also led many consumers to change their opinion on data sharing.

Stepping into a Kroger, shoppers might not realize the music and advertisements coming over the loudspeaker are specifically engineered to make them feel energized, happy, upbeat.

Petco is the largest pet retailer to jump into the retail media industry through a partnership with CitrusAd.

Walgreens is shoring up its retail media network capabilities in an increasingly competitive landscape.

Gone are the days of hard copies of handwritten shopping lists.

For some advertisers, throwing money behind campaigns can be a shot in the dark without any real data around the success or failure.

Consumer intelligence firm NielsenIQ has launched a new retail analytics offering for small and mid-sized businesses.

Target is improving the self-service options within its retail media group, Roundel, through a new partnership with media tech company CitrusAd.

Amazon is enabling some sellers on its site to reach consumers in a new way through marketing opportunities that didn’t exist previously.

Retail Leader Editor Amy Baxter sat down with Peter Breen, editor in chief of the Path to Purchase Institute, for the latest episode of Trend Talk to discuss what shoppers are really doing on retailer websites.

There’s another new entrant into the retail media playing field--discount retailer Dollar Tree recently announced its plans to launch a retail media network, Chesapeake Media Group.

A new promotional Trick Shot Challenge has appeared on Walmart’s home page, marking Nabisco’s official sponsorship of the National Basketball Association and offering a $50,000 grand prize.

Criteo, a global technology company that places ads across retail media platforms for brand advertisers, is expanding its API program with five new partners.

Amazon stands above the top big box retailers Walmart and Target in the eyes of consumers, who view the e-commerce giant as a unique trendsetter in comparison with its leading retail competitors.

Amazon is one of the most dominant names in digital advertising, with the e-commerce giant’s total share of the U.S. digital ad market reaching 10% in 2020, according to eMarketer.

Retail media advertising networks, or advertising networks in general, started out as a way for retailers to monetize their platforms. According to Spencer Baird of Inmar Intelligence, that’s “code for if there's a way to monetize this, let's monetize this.”